Book review: #Unmarketing by Scott Stratten

Posted In: ChiRunning | Me June 6th, 2012 divider 4 Comments »

Do you enjoy being marketed to or being beat over the head with marketing messages? I didn’t think so….

I recently finished the great book outlined above and it’s all about going back to basics in the marketing world. The concept is simple: Stop marketing and start engaging. And social media is a great place to do this. I also like that it’s very aligned with what I do these days and the Intersol way.

It’s such an easy read, it’s almost like listening to a conversation with Scott. Maybe that’s because he dictated most of the book…

He provides some great examples of companies doing it well and some doing it not so well, all the while injecting some humour and perspective. He also proposes some practical solutions to some common problems. Always helpful!

It’s funny, I’ve had the book for a while (even two copies for a bit) but I only got the urge to read the book after Scott’s keynote at MarCom in May. He was very informative and a great speaker but also funny as heck so that sealed the deal!

This book is great for small business owners and for folks trying to connect with stakeholders such as associations or NGO’s. I highly recommend it for anyone actually as you will probably get something out of it whether you are marketing focused or not.

Any good book recommendations for me now?

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And here’s a great video  of ChiRunning founder Danny Dreyer running in all four gears (from slow to fast!) at the same cadence. I get a lot of questions about running at different speeds with the same cadence so I thought I would post this:

[youtube=http://www.youtube.com/watch?v=DgueZ4FcsbQ]

I know the concept is a bit different for newbies but it’s pretty cool once you can simply “tall and fall” to faster speeds!